About
Built by traders.
For traders.
TradingPlan was built out of a simple frustration.
Not a blown account. Not a dramatic loss. Something quieter — and more common than most traders admit.
A complete trading plan, written properly, covering everything. Strategy rules, risk parameters, pre-market routine. Followed to the letter. And yet — completely disconnected from the actual flow of a trading session. A document that lived in a spreadsheet. Correct. Complete. Inert.
The rules were there. The discipline was there. What was missing was a system that made the plan feel alive — present in the session, not filed away in a tab somewhere.
That's the gap TradingPlan closes.
The Team
Skin in the game.
We are traders and product builders who believe the tools for serious trading process have been underserved for too long. Charting platforms, signal services, journals — the market is full of them. A purpose-built discipline and execution tool, native to Apple, private by design — that didn't exist.
So we built one.
Every decision in TradingPlan comes from one standard: does this save a trader time, money, or both? If it doesn't — it doesn't ship.
Built Different
Four principles. No compromises.
Native Apple
iPhone, iPad and Mac. Not a web app wrapped in a shell. Built properly for the platform.
Private by design
Your trading plan lives in your iCloud. We never see it.
No fluff
No social features, no signals, no broker connection. Just your plan, your rules, your flow.
Skin in the game
We use TradingPlan every trading session. That's the standard everything is held to.
The Mission
Close the gap.
Most traders fail not because they don't know how to trade. They fail because they don't follow their own rules.
TradingPlan exists to close that gap — for traders of all levels, in every market, on every session.
Stop trading from memory.
Start trading from a plan.